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Luxury Watch Market: Scarcity Breeding Strength
In Q2 2024, the secondary luxury watch market saw a modest dip (~1%), with brands like Rolex and Patek Philippe softening slightly. Yet rare models continue to outperform retail prices, driven by tight supply and strong brand control.
Why it matters:
Scarcity keeps auction values high for rare and in-demand models
Strong resale performance highlights the value of trusted marketplaces
A curated selection can drive premium returns—even in a shifting market
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9 July 2025
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